[{"data":1,"prerenderedAt":303},["ShallowReactive",2],{"post-\u002Finsights\u002Fvalidate-a-startup-idea-in-14-days":3,"related-\u002Finsights\u002Fvalidate-a-startup-idea-in-14-days":282},{"id":4,"title":5,"author":6,"body":7,"category":266,"date":267,"description":268,"extension":269,"ideaScore":270,"meta":271,"navigation":272,"path":273,"readingTime":274,"seo":275,"stem":276,"tags":277,"__hash__":281},"insights\u002Finsights\u002Fvalidate-a-startup-idea-in-14-days.md","How to validate a startup idea in 14 days","Hasan Ventures",{"type":8,"value":9,"toc":255},"minimark",[10,14,17,22,25,54,57,61,64,79,82,86,89,108,111,115,118,139,146,150,153,167,170,174,241,244,248],[11,12,13],"p",{},"Most failed startups did not fail because the software was bad. They failed because nobody needed it enough to pay for it. Validation is how you find that out cheaply.",[11,15,16],{},"This is the shape of the two-week process we use. You can run it yourself.",[18,19,21],"h2",{"id":20},"days-12-write-down-what-you-are-actually-betting-on","Days 1–2: Write down what you are actually betting on",[11,23,24],{},"Every idea hides assumptions. Write them as plain sentences:",[26,27,28,36,42,48],"ul",{},[29,30,31,35],"li",{},[32,33,34],"strong",{},"Who"," has this problem? (Be specific: \"owners of 2–10 person dental clinics\", not \"small businesses\".)",[29,37,38,41],{},[32,39,40],{},"What"," is the problem, in their words?",[29,43,44,47],{},[32,45,46],{},"How"," do they solve it today?",[29,49,50,53],{},[32,51,52],{},"Why"," would they switch, and pay?",[11,55,56],{},"Circle the riskiest assumption. That is what the next two weeks are for.",[18,58,60],{"id":59},"days-35-desk-research","Days 3–5: Desk research",[11,62,63],{},"Look for evidence that the problem is real and that money is already moving around it.",[26,65,66,69,76],{},[29,67,68],{},"Search for how people describe the problem: forums, reviews of existing tools, job posts.",[29,70,71,72,75],{},"List ",[32,73,74],{},"every"," alternative, including spreadsheets and \"do nothing\".",[29,77,78],{},"Read the one- and two-star reviews of competitors. That is a free list of unmet needs.",[11,80,81],{},"Competitors are good news. They prove someone pays. No competitors at all usually means no demand, or that you have not looked hard enough.",[18,83,85],{"id":84},"days-610-talk-to-ten-real-people","Days 6–10: Talk to ten real people",[11,87,88],{},"This is the part founders skip, and the part that matters most.",[90,91,92,95,102,105],"ol",{},[29,93,94],{},"Find ten people who match your \"who\". Ask for 20 minutes.",[29,96,97,98,101],{},"Ask about ",[32,99,100],{},"their past behaviour",", not your idea. \"Tell me about the last time this happened. What did you do?\"",[29,103,104],{},"Do not pitch. If you have to explain the idea first, you are not learning, you are selling.",[29,106,107],{},"Listen for emotion and for money already spent on the problem.",[11,109,110],{},"You are looking for a pattern across several conversations, not one enthusiastic person.",[18,112,114],{"id":113},"days-1112-test-willingness-to-pay","Days 11–12: Test willingness to pay",[11,116,117],{},"Opinions are cheap. Commitment is the signal. Pick the strongest version you can without building the product:",[26,119,120,127,133],{},[29,121,122,123,126],{},"A ",[32,124,125],{},"landing page"," with the promise, the price and a \"pre-order\" or \"join waitlist\" button.",[29,128,122,129,132],{},[32,130,131],{},"mock-up or clickable prototype"," shown in a call, followed by an actual price.",[29,134,122,135,138],{},[32,136,137],{},"manual version"," of the service you do by hand for a few customers.",[11,140,141,142],{},"The question to answer is simple: ",[143,144,145],"em",{},"did anyone give you money, time or a firm commitment?",[18,147,149],{"id":148},"days-1314-decide","Days 13–14: Decide",[11,151,152],{},"Write one page with:",[26,154,155,158,161],{},[29,156,157],{},"What you believed at the start",[29,159,160],{},"What you learned (quotes beat summaries)",[29,162,163,164],{},"A clear call: ",[32,165,166],{},"go, change, or stop",[11,168,169],{},"Stopping is a good result. You just saved months.",[18,171,173],{"id":172},"a-simple-scorecard","A simple scorecard",[175,176,177,193],"table",{},[178,179,180],"thead",{},[181,182,183,187,190],"tr",{},[184,185,186],"th",{},"Signal",[184,188,189],{},"Strong",[184,191,192],{},"Weak",[194,195,196,208,219,230],"tbody",{},[181,197,198,202,205],{},[199,200,201],"td",{},"Problem",[199,203,204],{},"People describe it unprompted, with emotion",[199,206,207],{},"You had to explain it",[181,209,210,213,216],{},[199,211,212],{},"Current spend",[199,214,215],{},"They already pay money or time",[199,217,218],{},"\"Nothing, it's fine\"",[181,220,221,224,227],{},[199,222,223],{},"Commitment",[199,225,226],{},"Pre-order, deposit, signed intent",[199,228,229],{},"\"Sounds interesting\"",[181,231,232,235,238],{},[199,233,234],{},"Reach",[199,236,237],{},"You can name where to find 100 such people",[199,239,240],{},"\"Everyone\"",[11,242,243],{},"If most rows are weak, change the idea or the audience before you build.",[18,245,247],{"id":246},"want-help-running-it","Want help running it?",[11,249,250,251,254],{},"This is exactly what our ",[32,252,253],{},"Idea Validation Sprint"," does: two weeks, fixed scope, ending in a go \u002F no-go with evidence behind it.",{"title":256,"searchDepth":257,"depth":257,"links":258},"",2,[259,260,261,262,263,264,265],{"id":20,"depth":257,"text":21},{"id":59,"depth":257,"text":60},{"id":84,"depth":257,"text":85},{"id":113,"depth":257,"text":114},{"id":148,"depth":257,"text":149},{"id":172,"depth":257,"text":173},{"id":246,"depth":257,"text":247},"growth-playbook","2026-10-15","A practical two-week process to find out whether anyone will pay for your idea, before you write a line of code.","md",null,{},true,"\u002Finsights\u002Fvalidate-a-startup-idea-in-14-days",6,{"title":5,"description":268},"insights\u002Fvalidate-a-startup-idea-in-14-days",[278,279,280],"validation","startups","process","nKzLnbViDq5dXBUAxJZ-plaXTshpd0xRAXfsPYMmeiY",[283,290,297],{"path":284,"title":285,"description":286,"category":287,"date":288,"readingTime":289},"\u002Finsights\u002Fbuilding-followupinvoice","Building FollowUpInvoice: five bugs that failed silently","Why we built an invoice follow-up product, and five bugs from building it that never threw an error and nearly broke the whole point.","build-notes","2026-10-22",7,{"path":291,"title":292,"description":293,"category":294,"date":295,"readingTime":296},"\u002Finsights\u002Fintroducing-hasan-ventures","Introducing Hasan Ventures: a studio that builds its own SaaS","Why we started Hasan Ventures LLC in Cyprus, what we do for clients, and what you will find in these Insights.","company-news","2026-10-20",3,{"path":298,"title":299,"description":300,"category":301,"date":302,"readingTime":289},"\u002Finsights\u002Fidea-teardown-ai-receptionist-for-clinics","Idea teardown: an AI receptionist for small clinics","We score the idea of an AI assistant that answers calls and books appointments for small clinics, and say how we would build it.","idea-teardown","2026-10-08",1792669065149]